Social Media Goals/Strategies to consider in 2018

What is Social Media Optimization

Social Media Optimization is the technique of using social networking networks to drive traffic to your website and improve your brand name online. Social Media has huge power for marketing your website. You can grow your companies online presence using social media sites Facebook, Twitter, Linkedin, photo sharing sites like Instagram, Video sites like Youtube helps a lot and one should not avoid utilizing their power in todays scenario. Social Media is the current happening trend and should not be missed. Facebook alone has over 1 billion users which can be used for branding your website, your store, or whatever business you are into inspite of being big or small.

Difference between Social Media Optimization & Social Media Marketing

Both SMO and SMM are two powerful marketing source but they differ greatly.

Social Media Optimization means to make your website ready for social media marketing i. e making a site and its content optimized for sharing across various social media and networking sites.

We try to pull traffic in our website with optimized content and encourage them to spread it without effort from our end.

Social Media Marketing means the strategies to market your business in social networks. Its the next step of SMO